Social Media: Its Impact, Evolution, and What to Expect Next – Anne Balduzzi, Same Grain, Inc. samegrain.com
*** Note – These are my personal notes blogged LIVE so please excuse the typos – also there may be personal comments.
- Get to know the crowd – Facebook / link’din / Twitter / Google + /
- #1 activity on the web is social media
- 50% of the world’s population is under 30-years old – 96% of millennials are on social media
- Facebook reached 200 million users in less than one-year
- If Facebook were a country – it would be the 2nd largest country in the world
- It’s Complicated – Danah Boyd
- Social Media: “…it mirrors and magnifies the Good the Bad and the Ugly”
The BAD
- Online predators
- Cyber Bullying – 43% kids who have experienced online bullying / 1 in 10 report it to an adult / 2-9X more like to commit suicide
- Catfishing – people who are pretending that they are someone they are not online – ask to talk on a webcam
- Loss of Privacy – Privacy is rarely the default option – 25% Facebook users don’t bother with their privacy setting
- Fiction masked as Fact and it is easy to spread fast
- Social Addiction or Overload
The GOOD
- Connecting with Friends – discover old friends & colleagues / positive reinforcement / gather new ideas, referrals, recommendations / stay in touch / make new friends
- Discover New Things – advice / news / videos / info / directions /
- Social Commerce:
- 74% of consumers now rely on social networks to guide their purchasing decisions
- every time a consumer posts something on the web it is seen by: 150 people
- “A brand is no longer what marketers tell the consumer it is – it is what consumers tell each other it is”
Access to Leaders
- Who is on Twitter
- 35 global heads of state
- Every US cabinet agency
- 84% of US state governors
- Every major candidate for President
Children and Teens are becoming more actively involved in politics / volunteer organizations / current news The GREAT stuff
- Kony video of 2012
- Adoption reunions / Long lost love reunions / Families reunited
How has Social Media impacted your Life or Career? Where Social Media is going – snapshot
- LinkedIn – if you don’t have one, get one – #1 business networking site – “A web-based Rolodex”
- “Free”
- Why Link? 95% percent of companies that use social media to recruit use Linkedin
- TIPS
- Privacy Settings – Privacy controls
- if you are “creeping” on someone’s LinkedIN – log out so that you are Anonymous when looking
- Change the URL from a # to your name (example: Linkedin.com/in/balduzzi)
- GROUPS – check them out – can create your own group
- Tweets are limited to 140 characters – not just text – #discover OR @connect
- You can also just silently follow others
- 11 new accounts per second
- 175 million daily tweets
- 75% of companies now use Twitter as a marketing channel
FB
- 1 out of every 7 minutes spent online is spent on FB
- 58% of users return daily
- 10.5 billion minutes spent on FB per day = roughly 20,000 years
Google +
- 25% of Internet users on Google +
- 80% of Google + users login once a week
- 60% of users login daily
- Google Hangouts
- photo & video sharing
- square images
Vine
- Just video
- 150 million active users
- video saving & editing tool
Snapchat
- send images or video with text or drawings
- user sets viewing time limit – artificially private
- 26 million+ users
- NOTHING is really private
WAZE
- crowd sourced traffic
- users alert others to place, accidents, cameras
- Traffic alerts – mapping
Tinder
- mutual flirting app
- location based features
- Gathers photos from FB
- 750 million swipes & 10 million matches per day
Which Social Site or APP do you NOT use, but might consider using? What to expect NEXT?
- Private & Anonymous
- Real-time Community
- “a Privacy first social discovery platform that enables you to find others like you”
- Privately / Publicly / One-to-One
- Sign-up & tutorial / answer questions / view matches / Plant (grow the relationship) or Mulch (remove from list if they turned out to be a creeper, etc) / Post or Message
- VIDEO (sneak peek) – “Take the STRANGE out of Stranger”
- Individual Users
- Platform Partners (Universities / organizations) – Free for 2-years – return aggregated data to the platform partners
Prepare for change – More disruption ahead
- The Internet of Things
- medical devices / sensors / smart transportation / smart appliances
Wearable devices Age of Context
- IF THIS THEN THAT – turn on lights
- QR codes
Crowd Wisdom (1906) – Sir Francis Galton – “Only smart people should make decisions”
- Good Judgement Project (founded in 2011) – Thousands of people around the world predict global events. their collective forecasts are surprisingly accurate.
Future scenario
- Self-driving car – Google car
Who would be willing to share more data about yourself and your location in exchange for more relevant information and connections What happens in Vegas stays on: FB / Twitter / Instagram / Vine / YouTube
Thanks to Social Media… Word of Mouth is now WORLD of Mouth
“Social Media sparked a revelation that we, the people. have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”