Administrative Professionals Conference – Keynote: Social Media

Social Media: Its Impact, Evolution, and What to Expect Next – Anne Balduzzi, Same Grain, Inc.

*** Note – These are my personal notes blogged LIVE so please excuse the typos – also there may be personal comments.

  • Get to know the crowd – Facebook / link’din / Twitter / Google + /
  • #1 activity on the web is social media
  • 50% of the world’s population is under 30-years old – 96% of millennials are on social media
  • Facebook reached 200 million users in less than one-year
  • If Facebook were a country – it would be the 2nd largest country in the world
  • It’s Complicated – Danah Boyd
  • Social Media: “…it mirrors and magnifies the Good the Bad and the Ugly”


  • Online predators
  • Cyber Bullying – 43% kids who have experienced online bullying / 1 in 10 report it to an adult / 2-9X more like to commit suicide
  • Catfishing – people who are pretending that they are someone they are not online – ask to talk on a webcam
  • Loss of Privacy – Privacy is rarely the default option – 25% Facebook users don’t bother with their privacy setting
  • Fiction masked as Fact and it is easy to spread fast
  • Social Addiction or Overload


  • Connecting with Friends – discover old friends & colleagues / positive reinforcement / gather new ideas, referrals, recommendations / stay in touch / make new friends
  • Discover New Things – advice / news / videos / info / directions /
  • Social Commerce:
    • 74% of consumers now rely on social networks to guide their purchasing decisions
    • every time a consumer posts something on the web it is seen by: 150 people
    • “A brand is no longer what marketers tell the consumer it is – it is what consumers tell each other it is”

Access to Leaders

  • Who is on Twitter
    • 35 global heads of state
    • Every US cabinet agency
    • 84% of US state governors
    • Every major candidate for President

Children and Teens are becoming more actively involved in politics / volunteer organizations / current news The GREAT stuff

  • Kony video of 2012
  • Adoption reunions / Long lost love reunions / Families reunited

How has Social Media impacted your Life or Career? Where Social Media is going – snapshot

  • LinkedIn – if you don’t have one, get one – #1 business networking site – “A web-based Rolodex”
    • “Free”
    • Why Link? 95% percent of companies that use social media to recruit use Linkedin
    • TIPS
      • Privacy Settings – Privacy controls
      • if you are “creeping” on someone’s LinkedIN – log out so that you are Anonymous when looking
      • Change the URL from a # to your name (example:
      • GROUPS – check them out – can create your own group


  • Tweets are limited to 140 characters – not just text – #discover OR @connect
  • You can also just silently follow others
  • 11 new accounts per second
  • 175 million daily tweets
  • 75% of companies now use Twitter as a marketing channel


  • 1 out of every 7 minutes spent online is spent on FB
  • 58% of users return daily
  • 10.5 billion minutes spent on FB per day = roughly 20,000 years

Google +

  • 25% of Internet users on Google +
  • 80% of Google + users login once a week
  • 60% of users login daily
  • Google Hangouts


  • photo & video sharing
  • square images


  • Just video
  • 150 million active users
  • video saving & editing tool


  • send images or video with text or drawings
  • user sets viewing time limit – artificially private
  • 26 million+ users
  • NOTHING is really private


  • crowd sourced traffic
  • users alert others to place, accidents, cameras
  • Traffic alerts – mapping


  • mutual flirting app
  • location based features
  • Gathers photos from FB
  • 750 million swipes & 10 million matches per day

Which Social Site or APP do you NOT use, but might consider using? What to expect NEXT?

    • Private & Anonymous
    • Real-time Community
    • “a Privacy first social discovery platform that enables you to find others like you”
    • Privately / Publicly / One-to-One
    • Sign-up & tutorial / answer questions / view matches / Plant (grow the relationship) or Mulch (remove from list if they turned out to be a creeper, etc) / Post or Message
    • VIDEO (sneak peek) – “Take the STRANGE out of Stranger”
    • Individual Users
    • Platform Partners (Universities / organizations) – Free for 2-years – return aggregated data to the platform partners

Prepare for change – More disruption ahead

  • The Internet of Things
  • medical devices / sensors / smart transportation / smart appliances

Wearable devices Age of Context

  • IF THIS THEN THAT – turn on lights
  • QR codes

Crowd Wisdom (1906) – Sir Francis Galton – “Only smart people should make decisions”

  • Good Judgement Project (founded in 2011) – Thousands of people around the world predict global events. their collective forecasts are surprisingly accurate.

Future scenario

  • Self-driving car – Google car

Who would be willing to share more data about yourself and your location in exchange for more relevant information and connections What happens in Vegas stays on: FB / Twitter / Instagram / Vine / YouTube

Thanks to Social Media… Word of Mouth is now WORLD of Mouth

“Social Media sparked a revelation that we, the people. have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

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